Client: Toysrus Duration: 20' Title: “you can’t get this with an ipad” We hear the backing track which is the song, I Hear A Symphony (Live From Ocean Way Nashville). A compilation of childhood videos/photos is displayed. The text 'you can't get this with an ipad' appears followed by the text 'bring back their childhood'.
Annotation:
We chose to collect snapshots of multiple childhoods to show the underlying key feature throughout, toys. Regardless of the culture, gender, or generation, this ad shows the uniting element of toys, supporting each child’s upbringing. We started with a clear copy to emphasise the fact that the natural joy derived from these toys can never be replaced with a simple screen.