Radio Ad:

(If the radio doesn’t work, there is a YouTube link at the bottom of the post)

The Final Script:

Client: Toysrus
Duration: 14”
Title: “you can’t get this with an ipad”

We hear the backing track from inside out. 

After 5 seconds we hear the sound of children laughing - playing at a playground

After 5 seconds the laughter stops, you hear a beat drop from the inside out backing track. 


Normal voice over the top of backing track: you can’t get this with an ipad 

Annotations:

We decided to create a shorter ad with minimal dialogue to allow the public to clearly associate Toys R Us with the sound of a happy childhood (ie. children laughing)