Poster where you can, draw your childhood toy.
Before: After:
The QR code on the poster and the YT video it leads to:
Annotations:
Due to the nature of our campaign, we chose to create an interactive ad that was both digital and physical. We wanted to communicate our focus on exchanging iPads for toys, by allowing people to ‘take a break’ from their screens to remind themselves of their childhoods. However, in order to include a digital aspect we included a QR code to further add to the interactive nature of the ad, allowing the public to get a glimpse of nostalgia solely tied to Toys R Us.
The aim of this ad was to follow the overall theme of our campaign of ‘nostalgia’ and the idea of toys completing a childhood, whilst also using the technological aspect to showcase our compilation, in an attempt to solidify our message. We were able to make it fun and engaging by allowing each person to make this ad specific to them, whilst also engaging their curiosity with the QR code to then act as a charming reminder of the importance of toys in saving a childhood with Toys R Us.
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